Bici Fitting grew out of years spent inside bike shops — fitting bikes, managing floors, and watching how easily riders get lost in the churn of retail.

After more than a decade of on-and-off professional fitting, what became clear was that the most meaningful work happened when there was time to slow down, listen, and focus on the rider instead of the transaction. Bici was created as a response to that fatigue, a practice built around thoughtful process, honest feedback, and positions that support how people actually ride, not just how bikes are sold.

Cycling has always been part of the foundation.

The practice is informed not only by modern biomechanics and experience, but by a family history in the sport — including a grandfather who raced professionally in the 1950s. Today, Bici Fitting blends that long view with a contemporary, rider-first approach. Every fit is collaborative, practical, and grounded in real-world riding, with follow-ups and refinement treated as part of the work. The goal is simple: help riders move better, stay healthy, and enjoy their time on the bike for years to come.